Macy's used to pick international themes for its annual summer campaigns, and Brasil was an all-out endeavor, with stores, print, and social media all on board, plus a microsite with several refreshes and an associated email marketing cadence. There were exclusive designer collaborations and tie-ins galore, and this campaign affected nearly every department from beauty to housewares. The entire thing was an example of cross-functional collaboration at its best; I look back at this work and am still amazed (and proud) that we pulled it off.